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ORGANIC INDIA, the fastest growing tea brand in the naturals category,† has teamed up with Prevention, the world’s most established healthy lifestyle brand, to bring you organic tulsi tea formulas featuring clinically researched ingredients and live probiotic cultures.
The co-brand is inspired by Prevention’s audience, as the teas provide functional health benefits, addressing areas that their readers struggle with most – digestion, energy and immunity, featuring tulsi blends aptly named Balance, Thrive andImmunity, respectively.
Immunity won a 2017 SupplySide CPG Editor’s Choice Award. Heather Granato, of Informa’s Global Health & Nutrition Network said, "the winning items stood out for bringing a combination of factors to the table, from taste and delivery method to innovation in ingredients and cutting-edge science. They truly represent category leaders.”
The award-winning innovation, Immunity, is a tulsi, peppermint and probiotic blend. A daily serving of Immunity provides ½ billion live probiotic cultures designed to support the immune system.* This researched probiotic strain survives 10x more effectively than yogurt,** outlasting the hot tea brewing process so that it can be absorbed to support immunity.*
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ORGANIC INDIA is a tea and herbal supplement company providing whole herb solutions for healthy, conscious
living. We partner with small family farmers in India to produce Tulsi teas and herbal supplements using regenerative agriculture practices, and revitalize their communities through premium wages, healthcare, education and access to clean water.
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If you would like more information about this topic, please email firstname.lastname@example.org.
† Source: SPINScan Natural Channel, 24 wks, ending 3.19.17
* As part of a balanced diet and healthy lifestyle and with 3 servings per day
** In an independent lab study of simulated gastric environment with a pH of 2.0 for 2 hours, GanedenBC30 cells were delivered 10x more effectively than common yogurt cultures.