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Madagascar Periwinkle, also known as Sadabahar, Bright Eyes, and Rose Periwinkle, is a flowering plant that is grown both ornamentally and for natural home remedies. The herbaceous plant is widely cultivated across the globe and bears dainty pink and white flowers. The roots and shoots have been used since 2800 BCE in traditional medicine to this day in modern applications for everything from joint health and blood sugar metabolism to insect stings and throat comfort.
What sets ORGANIC INDIA Madagascar Periwinkle apart?
ORGANIC INDIA takes every avenue to operate in a way that is Beyond Sustainable, for both the planet and the amazing partners we work with. Our Madagascar Periwinkle is grown, harvested and prepared in adherence to the following principles and practices:
- Small Family Farmers. Ethical partnerships are the heart and soul of our company. We contract with small, family-owned farms across India and purchase crops at premium market price. Most of our partners have been with us for more than ten years, and each is an integral part of our herbal family. As indispensable members of our team, we provide all of our farmers health insurance and ongoing training by agricultural experts who are at the cutting edge of organic and regenerative farming—a no-brainer for us, but an unfortunately unheard of practice in the industry.
- Regenerative Agriculture. We are deeply rooted in agriculture that is beyond sustainable—it’s regenerative. What this means is our farming practices not only preserve the land, they make it better. Regenerative means replenished soil, improved biodiversity, enhanced water conservation, and increased carbon sequestration. We look beyond our crop to the whole earth and our responsibility to it as a healthy conscious living company.
- Sustainable Production. All of our herbal teas and supplements are produced in our LEED Platinum certified production facility in India, which is a marvel of top-tier sustainable design, construction and operations.
Madagascar Periwinkle Benefits for Body and Mind
Madagascar Periwinkle, also known as Sadabahar, is used in both traditional and modern formulas for its wellness benefits. The roots and above ground parts of the plant are used in formulas either powdered in a capsule or extracted in a liquid.
- Blood Sugar Metabolism. This plant supports healthy blood sugar metabolism by supporting endogenous insulin activity, so that blood sugar can be effectively picked up by the cells from the bloodstream to be used as energy.
- Soothing. Sadabahar can also help support joint health and mobility, as well as help ease minor temporary pain and insect bites.
- Throat Health. Can help soothe the throat and assist the healthy movement of fluids through the respiratory tract for clear breathing.
Traditional use of Madagascar Periwinkle
The use of Madagascar Periwinkle for wellness tonics dates back to 2600 BCE in Mesopotamia. The roots and stems have been used in Ayurveda for centuries, for a range of uses from blood sugar support and digestive comfort to memory aid and relaxation. In Traditional Chinese systems, the plant is often turned into an extract to clear damp heat in the body and support respiratory health. Use can also be found in Western Science, as an ingredient in medications, as well as in Folklore and Shamanism around the globe.
Where is Madagascar Periwinkle Grown?
ORGANIC INDIA’s Sadabahar is grown in the lush organic Brindavan farm in Azamgarh, a city beside the Tamsa River in the Uttar Pradesh region of India. The plant is native to Madagascar but is cultivated throughout tropical and subtropical regions of Australia, India, Pakistan and the Mediterranean.
Who is it for?
Madagascar Periwinkle is great for adults looking for support with blood sugar metabolism. It should be taken only in a professionally crafted supplement or extract either on its own or in a blend with other herbs. Keep in mind wild growing periwinkle should not be ingested.
Madagascar Periwinkle for Healthy Conscious Living
ORGANIC INDIA’s Madagascar Periwinkle is organically grown according to ancient Ayurvedic regenerative cultivation practices to ensure the highest possible efficacy, or “prana.” All ORGANIC INDIA herbs are processed and tested in compliance with FDA and World Health Organization safety protocols.
At ORGANIC INDIA, we recognize the vast interconnectedness of life. From seed, to soil, to field, to factory, our products empower the farmers of India, promote environmental and economic recovery, and provide wellness solutions derived from nature’s intelligence.
