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What’s So Fair About Fairtrade?

Margaux J Rathbun, B.S., N.T.P.
Friday, October 16, 2015

You’ve seen it on the labels of your favorite products. Look closely and you’ll find them on coconut water, chocolate, and even tea! But what does “fair trade” really mean? For starters, it’s about more than just trading. Fairtrade is a partnership based on dialogue, transparency and respect, that seeks greater equity in international trade.

The Fairtrade designation was developed to inform consumers about which international products strictly adhere to social, economic and environmental standards that are fair to farmers and workers. Working conditions are audited to promote the safety of employees, and any form of forced/child labor is strictly prohibited. What’s more, certified Fairtrade farms earn a premium to provide benefits like healthcare, women’s leadership initiatives, and finance programs for their members. This helps to lift farming families and communities out of poverty while giving them opportunities to create a better future.

Being Fairtrade certified is just one of the many reasons to support ORGANIC INDIA. Started in the 1990’s, the founders of ORGANIC INDIA met on a visit to northern India to visit a teacher named Papaji. They were so inspired by Papaji’s lifetime of service to India and its people that they created a business to support the livelihood of thousands of marginalized farmers in India. The founders did this by providing training and education that would allow farmers to become self-sufficient and develop skills to be passed on to future generations.

When you purchase Fairtrade certified products from ORGANIC INDIA, you support farmers and workers who comply with internationally-recognized social, economic and environmental standards to lift themselves out of poverty on their own terms. Businesses pay at least the Fairtrade Minimum Price and the Fairtrade Premium for development, along with providing small farmers with access to pre-financing options and much more. This ensures sustainable trade relationships that can help reduce poverty and provide a sustainable future for farming families and the communities.

Today, ORGANIC INDIA works with thousands of small family-owned farms in India, helping to cultivate thousands of acres of farmland that have been third-party certified organic. The company also works with local Indigenous groups in India who wild-craft herbs on 592,000 acres of forest. The best part about this is that ORGANIC INDIA has converted this forest to be USDA certified organic. That means this is good for the environment, the workers, and you, the customer! Every time you purchase an ORGANIC INDIA product, whether it is their famous line of Tulsi Tea or their Whole Husk Psyllium, you can feel good knowing that your purchase supports the environment as well as the farmers in India. That product is the link in the ORGANIC INDIA chain of love, connecting you to the earth, the ORGANIC INDIA company, and the thousands of farmers who will now have a better life because of your purchase.